Audience Profile

My Target Audience:-

My target audience will be mostly females due to the style and content of my magazine however males may also purchase my magazine as the genre of music I include will apply to both genders and there will be bands/artists that have a target audience to both girls and boys. The ages of my target audience will vary from 15-28 ages as there will be aspects of my magazine that include information about concerts and gigs which will appeal to these ages as they are old enough to attend these events however they are not too old to have no interest at all for festivals. My magazine will be targeted at particular groups of people who are into indie and alternative music, for example bands such as ‘Bastille’, ‘Imagine Dragons’ and ‘Of Monsters And Men’. Some of their general hobbies may include socialising with friends (for example going to parties), shopping and attending certain music events as well as listening to music at home on their stereo or iPod. As NME includes what particular shops their readers attend in their own audience profile, I also thought it was necessary to include this information in my own. Therefore the type of stores my readers typically shop at will be 'Topshop', 'Urban Outfitters' and 'All Saints'.

Typical User:-

Katie is your typical blonde teenager. She is 17, attends college and is very into her music. She cares passionately about the music industry and enjoys hanging out with mates, going to local gigs and purchasing the lastest music via itunes or at her local music store. Her typical daily routine consists of getting up early each morning to do her hair and make-up, going to college and socialising before heading home where she will sometimes read, write, listen to music or work on her coursework. At the weekends, she spends most of her time catching up with her mates rather than staying at home watching TV. She is also has a part time job where the money she earns will go towards tickets for concerts and festivals as well as fashion. Katie's second passion is her clothes as she enjoys keeping up with the latest trends and also finds this a way of expressing her individual style. She likes to be a bit 'out there' and also has a wide variety of favourite music. She enjoys listening to urban/indie music as well as rock songs and upcoming bands also interest her as she loves hearing about new artists before anyone else.

Facts & Statistics:-

-The average age of my target audience will be 22 (young adults who still enjoy taking part in social events).
-Around 40% of my target audience will still be in some form of education such as college or university while the other 60% will already have a job.
-Again I would say 65% or target audience will be females, the other 35% males (keeping the target audience quite even).